{"id":2594,"date":"2024-11-05T16:12:50","date_gmt":"2024-11-05T19:12:50","guid":{"rendered":"https:\/\/www.publidesk.com.br\/?p=2594"},"modified":"2025-01-09T15:08:50","modified_gmt":"2025-01-09T18:08:50","slug":"o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia","status":"publish","type":"post","link":"https:\/\/www.publidesk.com.br\/en\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/","title":{"rendered":"What is customer service and why is it important?"},"content":{"rendered":"<p><strong>Customer service<\/strong>&nbsp;is the set of practices, actions and processes that a company adopts to interact with and resolve the needs, doubts or problems of its customers. It goes far beyond simply answering questions or dealing with complaints; it is about creating a positive experience for the customer at every point of contact. Customer service ranges from technical support to after-sales follow-up, and is a fundamental tool for building lasting relationships and customer loyalty.<\/p>\n\n\n\n<p>One<strong>\u00a0good customer service\u00a0<\/strong>n\u00e3o se limita apenas ao momento em que o cliente precisa de ajuda. Ele come\u00e7a desde o primeiro contato, seja atrav\u00e9s de um site, uma rede social ou uma loja f\u00edsica. A forma como os colaboradores se comunicam, a <a href=\"https:\/\/www.publidesk.com.br\/en\/qual-a-importancia-de-dar-uma-resposta-rapida-para-o-cliente\/\">rapidez nas respostas<\/a> e a efici\u00eancia na resolu\u00e7\u00e3o de problemas s\u00e3o fatores que influenciam diretamente a percep\u00e7\u00e3o do cliente sobre a marca. Em um mercado competitivo, onde a diferencia\u00e7\u00e3o por produto ou pre\u00e7o nem sempre \u00e9 poss\u00edvel, a excel\u00eancia no atendimento ao cliente pode ser o diferencial que coloca uma empresa \u00e0 frente de suas concorrentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qual-a-importancia-do-atendimento-ao-cliente\">How Important is Customer Service?<\/h2>\n\n\n\n<p>The&nbsp;<strong>customer service&nbsp;<\/strong>is one of the fundamental pillars for the success of any business. According to a survey conducted by American Express, 861% of consumers are willing to pay more for a superior customer service experience. This shows that, for many consumers, service is more valuable than the price of the product or service. A negative service experience can drive customers away permanently. A study by PwC revealed that one-third of customers would stop buying from a brand they loved after just one negative experience.<\/p>\n\n\n\n<p>The importance of customer service also extends to customer retention. Keeping an existing customer is significantly cheaper than acquiring a new one. According to marketing consultant Philip Kotler, acquiring a new customer can cost five to seven times more than retaining an existing one. Therefore, effective customer service not only helps keep customers happy, but also reduces operating costs.<\/p>\n\n\n\n<p>The&nbsp;<strong>customer service&nbsp;<\/strong>is essential for building a company&#039;s reputation. In an era where consumer opinions are widely shared on social media and review sites, poor customer service can cause irreparable damage to a brand&#039;s image. On the other hand, good customer service can turn customers into true brand ambassadors who recommend the company to friends and family, expanding the brand&#039;s reach and credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-o-impacto-na-satisfacao-do-cliente\">The Impact on Customer Satisfaction<\/h3>\n\n\n\n<p>A\u00a0<strong><a href=\"https:\/\/www.publidesk.com.br\/en\/7-estrategias-eficazes-para-aumentar-a-satisfacao-dos-seus-clientes\/\">customer satisfaction<\/a><\/strong>\u00a0is directly influenced by the service they receive. When a customer feels that their needs are understood and met effectively, satisfaction increases. This not only improves brand perception but also increases the likelihood of repurchase and recommendation. A study conducted by Bain &amp; Company shows that a 5% increase in customer retention can result in a 25% to 95% increase in company profits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-componentes-essenciais-de-um-atendimento-ao-cliente-de-qualidade\">Essential Components of Quality Customer Service<\/h2>\n\n\n\n<p>For customer service to be considered quality, it must be composed of several elements that, together, guarantee a positive experience for the customer. Among these elements, the following stand out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-empatia-e-personalizacao\">Empathy and Personalization<\/h3>\n\n\n\n<p>Empathy is the&nbsp;<strong>ability to put yourself in someone else&#039;s shoes<\/strong>, understanding their needs and feelings. In customer service, empathy is crucial, as it allows agents to better understand the customer&#039;s problem and offer solutions that truly meet their expectations. Personalization, in turn, involves treating the customer as unique, offering service that takes into account their preferences and history of interactions with the company. According to a study by Accenture, 91% of consumers are more likely to buy from brands that recognize them, remember their preferences and offer relevant offers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agilidade-e-eficiencia\">Agility and Efficiency<\/h3>\n\n\n\n<p>A<strong>&nbsp;agility in response<\/strong>&nbsp;is one of the factors most valued by customers. In a world where everything happens quickly, consumers expect their issues to be resolved quickly and efficiently. A Forrester survey revealed that 731% of customers say that valuing their time is the most important thing a company can do to provide good service. Therefore, investing in tools that allow for a quick response can be an important competitive advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-desafios-no-atendimento-ao-cliente\">Customer Service Challenges<\/h2>\n\n\n\n<p>Although the&nbsp;<strong>customer service<\/strong>&nbsp;is crucial, it also presents a series of challenges that companies need to face in order to guarantee a quality service. One of the main challenges is adapting to new technologies and communication channels. With the growth of social networks and digital platforms, consumers expect to be able to interact with brands in real time and through their preferred channels. This requires companies to be present on multiple channels and to integrate these channels to offer a cohesive and efficient experience.<\/p>\n\n\n\n<p>Another significant challenge is training and motivating the customer service team. Employees who deal directly with customers are the company&#039;s front line and, as such, must be well prepared and motivated to provide quality service. This involves not only technical training, but also the development of interpersonal and emotional skills, such as empathy and the ability to deal with conflict situations. High employee turnover in this area can be an obstacle, as the loss of experienced professionals can negatively impact the quality of service.<\/p>\n\n\n\n<p>The<strong>&nbsp;customer service&nbsp;<\/strong>Customer service is much more than just a department within a company; it is a core strategy for the success and longevity of any business. In an increasingly competitive world where consumer expectations are constantly evolving, providing quality service is essential to winning and retaining customers. Companies that understand the importance of customer service and invest in its continuous improvement reap the benefits of a loyal customer base, a strengthened reputation and, ultimately, better financial results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integre-seus-canais-de-atendimento-com-o-publidesk\">Integrate your service channels with PubliDesk<\/h2>\n\n\n\n<p>Meet your customers where they are! With&nbsp;<strong><a href=\"https:\/\/www.publidesk.com.br\/en\/\">PubliDesk<\/a><\/strong>, you integrate multiple service channels \u2013 including email, phone and WhatsApp \u2013 into a single intelligent platform. This leads to greater efficiency, fewer bottlenecks and a personalized experience in every interaction.<\/p>\n\n\n\n<p>By centralizing all contacts in PubliDesk, your team never misses an opportunity and can respond quickly. Beyond just providing service, you create meaningful connections, build customer loyalty and stand out from the competition. No more complications: deliver exactly what your customers expect,&nbsp;<strong>at the right time and in the way they prefer<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>Meet PubliDesk! Enjoy the <a href=\"https:\/\/www.publidesk.com.br\/en\/cadastre-se\/\">free trial<\/a> for 7 days!<\/strong><\/p>\n\n\n\n<p>Did you like the post? Then share it on your social networks! <\/p>","protected":false},"excerpt":{"rendered":"<p>Customer service is the set of practices and actions that a company adopts to interact with and resolve the needs of its customers.<\/p>","protected":false},"author":4,"featured_media":2595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[45,46],"class_list":["post-2594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento","tag-atendimento-ao-cliente","tag-o-que-e-atendimento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia? | PubliDesk<\/title>\n<meta name=\"description\" content=\"Atendimento ao cliente\u00a0\u00e9 o conjunto de pr\u00e1ticas e a\u00e7\u00f5es que uma empresa adota para interagir e resolver as necessidades de seus clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.publidesk.com.br\/en\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia? | PubliDesk\" \/>\n<meta property=\"og:description\" content=\"Atendimento ao cliente\u00a0\u00e9 o conjunto de pr\u00e1ticas e a\u00e7\u00f5es que uma empresa adota para interagir e resolver as necessidades de seus clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.publidesk.com.br\/en\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/\" \/>\n<meta property=\"og:site_name\" content=\"PubliDesk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/publidesk.brfacebook.com\/publidesk.br\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T19:12:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T18:08:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/11\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"publidesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"publidesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/\"},\"author\":{\"name\":\"publidesk\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#\\\/schema\\\/person\\\/38c711d27001d9968484e95840a3930d\"},\"headline\":\"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia?\",\"datePublished\":\"2024-11-05T19:12:50+00:00\",\"dateModified\":\"2025-01-09T18:08:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/\"},\"wordCount\":1226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.publidesk.com.br\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg\",\"keywords\":[\"atendimento ao cliente\",\"o que \u00e9 atendimento\"],\"articleSection\":[\"Atendimento\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/\",\"url\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/\",\"name\":\"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia? | PubliDesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.publidesk.com.br\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg\",\"datePublished\":\"2024-11-05T19:12:50+00:00\",\"dateModified\":\"2025-01-09T18:08:50+00:00\",\"description\":\"Atendimento ao cliente\u00a0\u00e9 o conjunto de pr\u00e1ticas e a\u00e7\u00f5es que uma empresa adota para interagir e resolver as necessidades de seus clientes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.publidesk.com.br\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.publidesk.com.br\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.publidesk.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#website\",\"url\":\"https:\\\/\\\/www.publidesk.com.br\\\/\",\"name\":\"PubliDesk\",\"description\":\"Sistema de Atendimento\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.publidesk.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#organization\",\"name\":\"PubliDesk\",\"url\":\"https:\\\/\\\/www.publidesk.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.publidesk.com.br\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-favicon-publidesk-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.publidesk.com.br\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-favicon-publidesk-1.webp\",\"width\":512,\"height\":512,\"caption\":\"PubliDesk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/publidesk.brfacebook.com\\\/publidesk.br\",\"https:\\\/\\\/www.instagram.com\\\/publi.desk\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/publi-desk\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.publidesk.com.br\\\/#\\\/schema\\\/person\\\/38c711d27001d9968484e95840a3930d\",\"name\":\"publidesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d78959ccf627c40ab1f0472aa9588dad5a1e37c89fec6f21388760b358269c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d78959ccf627c40ab1f0472aa9588dad5a1e37c89fec6f21388760b358269c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d78959ccf627c40ab1f0472aa9588dad5a1e37c89fec6f21388760b358269c7?s=96&d=mm&r=g\",\"caption\":\"publidesk\"},\"url\":\"https:\\\/\\\/www.publidesk.com.br\\\/en\\\/author\\\/publidesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia? | PubliDesk","description":"Customer service is the set of practices and actions that a company adopts to interact with and resolve the needs of its customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.publidesk.com.br\/en\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/","og_locale":"en_US","og_type":"article","og_title":"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia? | PubliDesk","og_description":"Atendimento ao cliente\u00a0\u00e9 o conjunto de pr\u00e1ticas e a\u00e7\u00f5es que uma empresa adota para interagir e resolver as necessidades de seus clientes.","og_url":"https:\/\/www.publidesk.com.br\/en\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/","og_site_name":"PubliDesk","article_publisher":"https:\/\/www.facebook.com\/publidesk.brfacebook.com\/publidesk.br","article_published_time":"2024-11-05T19:12:50+00:00","article_modified_time":"2025-01-09T18:08:50+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/11\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg","type":"image\/jpeg"}],"author":"publidesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"publidesk","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#article","isPartOf":{"@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/"},"author":{"name":"publidesk","@id":"https:\/\/www.publidesk.com.br\/#\/schema\/person\/38c711d27001d9968484e95840a3930d"},"headline":"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia?","datePublished":"2024-11-05T19:12:50+00:00","dateModified":"2025-01-09T18:08:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/"},"wordCount":1226,"commentCount":0,"publisher":{"@id":"https:\/\/www.publidesk.com.br\/#organization"},"image":{"@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/11\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg","keywords":["atendimento ao cliente","o que \u00e9 atendimento"],"articleSection":["Atendimento"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/","url":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/","name":"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia? | PubliDesk","isPartOf":{"@id":"https:\/\/www.publidesk.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#primaryimage"},"image":{"@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/11\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg","datePublished":"2024-11-05T19:12:50+00:00","dateModified":"2025-01-09T18:08:50+00:00","description":"Customer service is the set of practices and actions that a company adopts to interact with and resolve the needs of its customers.","breadcrumb":{"@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#primaryimage","url":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/11\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg","contentUrl":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/11\/o-que-e-atendimento-ao-cliente-e-qual-a-importancia-20240913134803.jpg-2-1.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.publidesk.com.br\/o-que-e-atendimento-ao-cliente-e-qual-a-sua-importancia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.publidesk.com.br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 atendimento ao cliente e qual a sua import\u00e2ncia?"}]},{"@type":"WebSite","@id":"https:\/\/www.publidesk.com.br\/#website","url":"https:\/\/www.publidesk.com.br\/","name":"PubliDesk","description":"Sistema de Atendimento","publisher":{"@id":"https:\/\/www.publidesk.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.publidesk.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.publidesk.com.br\/#organization","name":"PubliDesk","url":"https:\/\/www.publidesk.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.publidesk.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/01\/cropped-favicon-publidesk-1.webp","contentUrl":"https:\/\/www.publidesk.com.br\/wp-content\/uploads\/2024\/01\/cropped-favicon-publidesk-1.webp","width":512,"height":512,"caption":"PubliDesk"},"image":{"@id":"https:\/\/www.publidesk.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/publidesk.brfacebook.com\/publidesk.br","https:\/\/www.instagram.com\/publi.desk","https:\/\/www.linkedin.com\/company\/publi-desk"]},{"@type":"Person","@id":"https:\/\/www.publidesk.com.br\/#\/schema\/person\/38c711d27001d9968484e95840a3930d","name":"publidesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d78959ccf627c40ab1f0472aa9588dad5a1e37c89fec6f21388760b358269c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d78959ccf627c40ab1f0472aa9588dad5a1e37c89fec6f21388760b358269c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d78959ccf627c40ab1f0472aa9588dad5a1e37c89fec6f21388760b358269c7?s=96&d=mm&r=g","caption":"publidesk"},"url":"https:\/\/www.publidesk.com.br\/en\/author\/publidesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/posts\/2594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/comments?post=2594"}],"version-history":[{"count":0,"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/posts\/2594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/media\/2595"}],"wp:attachment":[{"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/media?parent=2594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/categories?post=2594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publidesk.com.br\/en\/wp-json\/wp\/v2\/tags?post=2594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}